In a world where everything is changing…some things never change. Today as in the past, every business and every individual needs two things in order to be successful- Marketing and Sales- It’s all about getting the word out about you and your expertise and then selling your value to a decision maker.
Not that long ago, spreading the word about YOU required you going out and socializing. Do you remember all those early morning, lunch-time or after hours networking events that you felt you had to attend? Back then business socializing meant that you had to show up at tons of networking events, pass out your business cards out and then CALL the contacts…UGH!!!
Thank goodness for Social Media!
Today socializing is important and we do it online and we call it Social Media.
How are you doing with your 2011 socializing? Are you in the Social Media Game?
Are you active, or are you still thinking about it? Are you not sure or even overwhelmed?
It’s not too late to jump in!
I jumped in the social media game a few year ago when I decided to speak on the generations. I was studying Gen Y and how this younger generation was changing the way work and do business. I was Goggling “Web 2.0” and I came across a Youtube video of a young social media Guru named Gary Vaynerchuk. I watched the video and that day Gary changed the was I saw how to market and sell myself. He said that the day of the “gatekeeper” was over and that Social Media was the connector connecting us directly to the decision makers! All you needed was Passion ~ Persistance~ and Patience! I had all three, now all I had to do was learn about social media.
First thing I did was create a new website that had an interactive component… My blog! Blogging is the best way to get the word out about your expertise and point of view.
Next, I hopped on Linkedin and created my professional online resume- and I made it a lot of fun. That was easy… Youtube followed and I quickly learned the value of posting all of my videos on Youtube.
Facebook was next but I needed help and my daughter Meredith was a great teacher. She created the fan page for the book we co-authored together, The Seven Women Project.
Things were going great and then they got a whole lot better! I got on Twitter and it changed my world. Twitter is the fastest way to spread your expertise, learn about what’s hot in your market, and connect with people you may never in a million years have connected with, like my hero, Guy Kawasaki! Twitter has Rocked my world and my business! Several speaking engagements have come from Twitter.
If you want to learn more about selling and marketing you through social media just jump in! Read about it, get help from the younger generations, take a class, or contact me.
I have decided to do some workshops here in Houston on social media. Stay connected for date and times.
One last thing…. Please think of social media as an opportunity that opens many doors, some you don’t even know about. Social media is a lot of fun, and it allows you to play with others. Social media builds awareness around YOU, builds your brand, differentiates you from the competition and it helps market and sell YOU and …
you don’t have to leave the house!