“Sometimes reality is too complex. Stories give it form.” ~ Jean-Luc Godard
Ever wonder why storytelling has become so popular in business and in the marketing world? In a world where we’re all striving to cut through the noise and make a lasting impression, stories have become a tool to get us noticed and remembered. Stories are memorable and they get our attention. Stories make the facts and figures come to life! Stories are sticky and fun and everyone has one…
What’s your signature story?
My definition of a signature story is a story that you can weave into all of your presentations because it is authentically who you are. After telling your signature story at every engagement, you become known for that story. Over time you become so good at performing your story that people ask for it again and again. Most speakers that I know personally have many great stories and the really successful ones have a signature story that stands out from all the rest.
Friday, June 26. 2015 from 9:30 AM- 3:30 PM
At: The Council on 303 Jackson Hill
Houston, TX 77008
Here is what we will cover:
- How to create the right story for your programs using Karen’s personalized 7-step story writing process.
- The secrets to weaving your story into every presentation.
- Adding the connection piece and the credibility piece to your story
- Crafting your story into your branding.
- Added bonus: How to market your signature story on Instagram… got this idea from a Millennial!
How My Signature Stories Came to Be
In 1999 I closed my last clothing store in Houston, Texas and I was itchy to start another business. A good friend of mine invited me to a National Speaker’s Association local Houston chapter meeting and that was the night that the class of 1999 Mentees (beginning speakers) were presenting on stage. As soon as I saw a few of the presentations I was hooked, signed up and was accepted in the class of 2000 NSA Houston Mentees – where I learned the ins-and-outs of professional speaking.
In 2000 I began speaking professionally. That spring I went to the Jazzfest in New Orleans, and that is where I met Sting (really)…and created my first signature story. Right off the bat, my Sting Story was a hit, and each time I performed I wove that story into my presentation. I kept improving the story and even had a $$$$$ coach work with me on making it even better.
By 2004 I was being booked by clients asking for the Sting Story. Once I did not put I Sting into a presentation for State Farm because I didn’t think that it fit in the program and the planner was furious with me for leaving it out!
In 2007 I created a new story called You Rock and it took off…well .. like a rock-et! I started getting testimonials saying You Rocked It… and I put Sting away on the Shelf. After writing this piece I have decided to bring Sting back, dust him off, and introduce him to the Millennials.
I love speaking and I love my stories and I hope that you too will create stories that people ask for over and over… Come join the fun on June 26th