LFTR #25 Big Lesson on Rebranding – The 4 questions you need to ask

In this episode of Karen McCullough’s Lessons from the Road Karen shares her 4 Branding Questions that every organization and individual needs to address when they go through their re-branding process.

Karen also reminds the viewer that when you are in the thick of rebranding you may get so into it, that you want to change everything, STOP- Don’t Throw the Baby Out with the Bath Water! Your loyal year after yeat customer needs something to connect to.

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