What do Target, Kinkos and Madonna Have in Common? ReBranding

The worldwide economic downturn has us all worrying about our financial futures. Everyone feels the uncertainty of the times.

What can we do to help ourselves?

Everywhere you look there are articles, tweets, and sound bytes about Re-branding. Dr. Phil did and entire show called Reinvent Yourself.

The main reason for a re-brand is the need for a company or an individual to communicate a new message- Something new, something different, something that has evolved and something that has relevance.

Reinventing or rebranding  is not a new concept- Target did it, Kinkos did it, and let’s not forget Madonna!

Does your current brand and expertise have an expiration date?

If so you might be thinking about Rebranding YOU!

Your personal brand is the words that others think of when your name is mentioned; it’s what you are known for. Your brand is so powerful that it influences your success and your future.  Personal Branding is the place that you occupy in your decision maker’s mind relative to your competition.  The big question now is, “Is your brand  relevant?”

Here are some thoughts if you are thinking about Rebranding YOU!

1.     What’s your NEW vision? How do you see yourself and how do you want to be perceived?  A really good example of this change in perception is Angelina Jolie .  She created a different image.  Remember back to her days with Billy Bob Thornton?  Angelia’s perception was that of a wild, adventurous character  living on the edge. Today her perception with Brad and all the international children, is that of a person who is caring and loving to her children and to the world. She re-branded!

2.    What is at your core? Use everything you already have and use it in a new way. Recently in my Jazzercise class we danced to a song by Robert Plant (Led Zeppelin ) and Allison Krause (Icon of  bluegrass) called  I’ll Be Gone... Robert, who knew?  In an interview Robert said that they created something that he had never imagined, a ventured into a new territory- Plant and Krause’s harmonizing made it all happen.  They both took a risk, they connected to their core talent and together they created a new sound.  Their work has evolved.

3. Your Actions Speak volumes about who you are and your brand. Michael Eisner once said that your brand is a living entity- and it is enriched or undermined cumulatively over time.  Your brand is the product of a thousand small gestures What are you doing?  What are your reading?  What are you learning? What steps are you taking to create a more passionate and relevant you?

4.  Want a different brand?  Change the Conversation. Your conversation escalates the brand. My good friend Bambi McCullough, no relation, told me that the best way to be seen differently at work  or in your community is to stop complaining, stop saying what you don’t want to be remembered for and start talking about what it is you believe in. We hear you, we remember your words, and we get your tone. Want to change your brand? Then start by changing your conversation.

5.   Focus on Innovation and Continued Learning. Today you have to continually read,  check-out  blog posts, go to forums, watch youtube, take online webinars, and discover what’s relevant. Then,  try sharing  your point of view as you  pump out content. Content, ideas, bold concepts, and yes innovation are the brand -makers!  Sure you will have to reallocate your time, and turn off the TV. I didn’t say that this was going to be easy.

6. Social Media is the big game changer that can Explode Your Brand. Gary Vaynerchuk says that If you have a passion blog about it, tweet about it, write a facebook status about it, video it, and just get it out there and  Crush  It! There is a powerful shift happening and the shift is all about how we  get the messages out! Social media is changing the way we spread the word- your word.  Twitter and facebook are the tools that you use to spread your brand.

Learn all about Social Media!

Right now is the best time to start re-branding because online communication has opened the doors to communication.  The day of the gate keeper is over. Today you can Tweet to anyone! You just want to be sure that when they tweet you back and start reading your profiles, you look like you have something of value to share!

Please note: I reserve the right to delete comments that are offensive or off-topic.